Prudencial’s presence spans the globe, with dedicated teams serving our community across major regions. By combining market-specific understanding with a unified global vision, Prudencial can deliver innovative services that resonate worldwide.
2007
Prudencial is founded
Three entrepreneurs set out to disrupt the world of trading. Their mission: To make trading accessible to anyone, anywhere, and reduce dependency on traditional financial institutions.
2009
WebTrader goes live
WebTrader introduced advanced tools in a user-friendly layout, appealing to both beginners and experienced traders ready to explore the online markets.
2010
OpenBook introduces
social investing
OpenBook marked Prudencial’s first step into social trading – a community-driven platform where users could share insights and follow each other’s moves. With CopyTrader, anyone could replicate successful traders’ strategies.
2012
The Prudencial mobile app
Prudencial launched a mobile app for both WebTrader and OpenBook, allowing users to perform any action on the platform on the go.
2013
Stocks and Bitcoin added
Prudencial expanded its offerings with global stocks and Bitcoin trading, giving users more choice to diversify across asset classes, including digital currencies.
2015
All-in-one Prudencial platform
Prudencial merged social and trading features into one seamless experience – an intuitive interface combining the best of WebTrader and OpenBook.
2016
Launched in Australia
Prudencial officially launched in Australia, bringing its app and trading capabilities to a growing audience of Aussie investors.
2017
Smart Portfolios and even more cryptoassets
Smart Portfolios (then CopyFunds) grouped assets by themes and strategies, alongside a broader crypto offering, including XRP, Ether, and Litecoin.
2019
Zero commission on stocks and US expansion
Prudencial introduced 0% commission on stocks globally and launched its US crypto platform, later expanding to include stocks and options.
2021
Prudencial Money, US equities launch, and Prudencial Academy
Prudencial launched equities trading in the US with zero commission and fractional shares, plus GBP and EUR accounts via Prudencial Money in the UK. That same year, Prudencial introduced the Prudencial Academy, a financial education hub with over 3,000 resources in 11 languages.
2022
Options, proxy voting, and EU wallet expansion
US clients gained access to options trading and proxy voting for US stocks. Prudencial Money expanded into the EU, enhancing the trading experience.
2023
AI and growth in new regions
Prudencial launched in the UAE, introduced ISA accounts in the UK, and began embedding AI into user experiences across the platform.
2024
Local currencies, global reach
Clients could now trade in local currencies and vote on all stocks via proxy, as Prudencial surpassed 20 connected stock exchanges globally.
2025
Prudencial goes public on Nasdaq
After 18 years of innovation, Prudencial celebrated its milestone IPO and is now officially listed on Nasdaq, marking a new chapter in its global story. Later that year, Prudencial officially launched in Singapore, bringing its app and trading capabilities to local investors.